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I've been in the trailer music industry for 11 years. Here's what they pay and how to get into it...

I would like to ask you when you say composing standalone music based on what you've seen that would be out in a few months do you mean single track(s) or a whole album?

It seems that production music is based on whole albums but if trailer houses or top-of-the-top trailer agencies can accept only a single track makes it interesting!
It depends on the library, (even then it may depend on the brief)... Although some libraries may lean toward focusing on locking in composers to "album" agreements, most will do the occasional compilation album which feature multiple composers. That's not a standard by any means though... Some libraries prefer to release albums featuring multiple composers because it results in releases with a broader range of cues...
 
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You Will Get Better With Every Project

Here are a few trailers I've worked on but did not place:
  • The Batman
  • Tenet
  • Luca
  • The Lion King
  • Logan
  • West Side Story
  • Shang-Chi and the Legend of the Ten Rings
  • Avengers: Endgame
  • Doctor Sleep
  • Star Wars: Rogue One
  • Star Wars: The Force Awakens
  • Star Wars: Solo
  • Star Wars: The Rise of Skywalker
  • (Fellow trailer music composers are vigorously nodding their heads right about now.)
  • Birds of Prey
  • Call of the Wild
  • Godzilla
  • Some Coen Brothers movie (I never found out what it was)
  • Kingsman: The Golden Circle
  • Reminiscence
  • Hunters
  • Aquaman (I did so many versions of rock songs.)
  • Justice League
  • Mary Poppins Returns
  • Queen and Slim
  • White Boy Rick
  • The Greatest Showman
  • Dumbo
  • Jurassic World
  • Jurassic World 2
  • War of the Planet of the Apes
...
Fascinating thread for an outsider too.

My question is why would studios put out a tender or have different Composers/Producers in to write on a trailer project where there's already a likely established score. West Side Story & The Greatest Showman jump out as obvious examples, why would the studio take on new, unique compositions instead of using some of the score?
I guess it could be if they're pushing for trailers very early on before the production has finished in the studio for the soundtrack?
 
Fascinating thread for an outsider too.

My question is why would studios put out a tender or have different Composers/Producers in to write on a trailer project where there's already a likely established score. West Side Story & The Greatest Showman jump out as obvious examples, why would the studio take on new, unique compositions instead of using some of the score?
I guess it could be if they're pushing for trailers very early on before the production has finished in the studio for the soundtrack?
The short answer is that film music and trailer music serve two very different purposes.

The job of a trailer is to get an audience excited about a movie in an extremely short amount of time. Therefore, a trailer is edited differently than the movie and requires dedicated music that can match that editing and generate the appropriate level of excitement and interest. Trailer music must also support a new element that's only in the trailer and not the movie - narration.

The two movies you cite are musicals, and in that case, it's conceivable that exerpts of music from the films may be appropriate to include in a trailer (I'm unfamiliar with those trailers), but again, it all depends on what serves the goals of the trailer best.
 
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Trailers are often being cut before the score is ready. Teasers for example could be released 12, or even 18 months ahead of time, i.e. before a score might even be under way (depending on the film, obviously)...

Some trailers can have musical IP from the film though, (my guess is it all depends on how the film is handling post production..) Dune for example clearly had the music underway before any trailers were released, (more about that below), If you look at the trailers you can hear various parts of the score used.



The 1st trailer used the opening percussion hook from the film at :30. (Pretty sure there's other stuff used within the 1st minute or so).





The second trailer has tons of musical IP from the score.





Mark Petrie actually posted about customizing music for the final trailer on LinkedIn:


Here's his original track:



There is an art to trailer music though. Telling a cohesive & compelling story in 3 mins isn't as easy as it sounds... There's great interview with two of the guys from Hi Finesse where they talk about how writing for trailers is a skill that some film composers just aren't able to pick up. (Great interview, anyone interested in the topic of this thread should watch it...) Someone posted a quote last month that's totally on point - "Trailer music's easy, until you write it."

So the 'specialty music' aspect is a huge factor, but the other side of the coin is that the music if often not completed when they start marketing a film...
 
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If you look at the trailers you can hear various parts of the score used.
And this is how it should be. The trailer music should be based on the film score. At least, that's what I would expect from a consumer perspective.

And it's a project management task to make that happen.

Imagine a new Star Wars movie would be released and the trailer music would be totally different from the film score ... a complete no-go, right?

I think, ideally (in theory) the film score composer and the trailer composer should be the same person.

Telling a cohesive & compelling story in 3 mins isn't as easy as it sounds...
And besides cost reduction this might be a further reason, why trailer and film score composers are usually not the same person. But they should collaborate in my opinion.

Or at least the trailer composer should be able to hear the film score composition to be able to create trailer music based on the film score.

Any different opinions?
 
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I think, ideally (in theory) the film score composer and the trailer composer should be the same person.
That's often not a good idea I think. Music is often likened to speech. If we take this metaphor for film- and trailer music, you could say that writing film music is like writing a play. While writing trailer music is like writing a marketing campaign text. Totally, totally different things. Some composers excel at film, some at trailer. Very few excel at both, because they are so different.

Or at least the trailer composer should be able to hear the film score composition to be able to create trailer music based on the film score.
I agree. I prefer if trailer music comes from the same world as the actual film music. I also agree that if it is important to you, it's a management task to make it possible.
Many marketing executives seem to find it less important apparently. You see it in other areas as well. Often the marketing text is a sales pitch with very little information or content of the actual product. It can feel like a generic sales text that has been adapted only lightly to the actual product. I guess it's similar to using off the shelves trailer tracks with minimal customizing. Or hearing parts of the same track in trailers for different films.

Personally I find trailers most successful if they help establish a unique world/feeling for the movie. It's like marketing slogans/campaigns that are easily recognizeable and that make you think of a particular brand/company immediately. It's hard to pull off, and that's probably why most trailers use a more generic approach and do what everybody else is doing.


That's how I try to make sense of it from the consumer perspective. I don't write trailer music.
 
Some composers excel at film, some at trailer. Very few excel at both, because they are so different.
That's why I said, that both composers maybe should collaborate ... best of both worlds ;)

Many marketing executives seem to find it less important apparently.
A further task of project management ... making sure, that all fits together and that every team / department does a good job. Good project management is more than coordinating the time line of the project ;)

That's how I try to make sense of it from the consumer perspective. I don't write trailer music.
Me too.
 
Is there a specific RMS or LUFS volume level that you are required to mix/master your trailer music to?
Interesting question. Dolby Atmos is mastered at -18 LUFS, so if the trailer will be played in theaters too, I would expect that being the requirement for the trailer too, or am I wrong?

The question is ... are some trailers produced for internet only? In this case I would expect the required level to be higher, maybe -14, right?
 
The short answer is that film music and trailer music serve two very different purposes.

The job of a trailer is to get an audience excited about a movie in an extremely short amount of time. Therefore, a trailer is edited differently than the movie and requires dedicated music that can match that editing and generate the appropriate level of excitement and interest. Trailer music must also support a new element that's only in the trailer and not the movie - narration.

The two movies you cite are musicals, and in that case, it's conceivable that exerpts of music from the films may be appropriate to include in a trailer (I'm unfamiliar with those trailers), but again, it all depends on what serves the goals of the trailer best.
Indeed, the reason I mentioned those two films specifically is they will have had the score together well in advance (or atleast a fairly representative version) to have been able to shoot. I found it interesting a production like West Side Story with such an iconic soundtrack with such identifiable hooks such as America, Maria or Somewhere would have other composers pitch to write for the trailer.
 
Indeed, the reason I mentioned those two films specifically is they will have had the score together well in advance (or atleast a fairly representative version) to have been able to shoot. I found it interesting a production like West Side Story with such an iconic soundtrack with such identifiable hooks such as America, Maria or Somewhere would have other composers pitch to write for the trailer.
I just looked up the trailers for West Side Story, The Greatest Showman, and La La Land too, and they all feature music from the film, or at least music that's based on the score.

This makes sense in the case of musicals, since the music is a big part of what's being sold. But also, in a musical, the music is effectively part of the dialog and integral to the story, and plays a more significant role than than underscore music.

Funny story... way back in the early 80s, before I knew anything about film scores and trailer music, I saw the trailer for Greystoke: The Legend of Tarzan in a theater and was totally blown away by the music, which happened to be Holst's Mars: Bringer of War. When the movie was eventually released I rushed out to the theater with my girlfriend, telling her about the amazing music that's going to be in the film, and eagerly anticipated hearing that powerful music during the film, but of course, it never materialized. And that was my first harsh lesson in marketing vs. creative product.

But I will say that the trailer would've been far less impactful and memorable had it simply utilized music from the film's score. So, from a marketing perspective, using Holst was the right decision and definitely helped the trailer achieve its goal... at least in my case.
 
I just looked up the trailers for West Side Story, The Greatest Showman, and La La Land too, and they all feature music from the film, or at least music that's based on the score...
Which leads back to my original question to @yapa who said they'd worked on trailers for West Side Story etc that hadn't placed.
 
When the movie was eventually released I rushed out to the theater with my girlfriend, telling her about the amazing music that's going to be in the film, and eagerly anticipated hearing that powerful music during the film, but of course, it never materialized. And that was my first harsh lesson in marketing vs. creative product.
Ha - my version of this is the 2009(?) Star Trek film that used TJB's "Freedom Fighters" track
 
Which leads back to my original question to @yapa who said they'd worked on trailers for West Side Story etc that hadn't placed.
Perhaps there were multiple trailers produced for West Side Story? Big releases often have different trailers for different markets/audiences.
 
Is there a specific RMS or LUFS volume level that you are required to mix/master your trailer music to?
No, but it's often mastered loud, between -10 and -8 LUFS. That's not the loudest though, some of Audiomachine's albums hit -7 or so. (Buying good reference tracks in whatever genre you write in is key)... The levels aren't "required" per se, it's more that loud mastering has become the sound of the genre.

This is a great interview with some trailer music supervisors and editors, this exact question is asked at the timestamped section I've linked.

 
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it's more that loud mastering has become the sound of the genre.
Just curious regarding the mastering side of things. Because I assume trailer music has to be delivered in STEMs for the editor, is all this mastering happening as STEM mastering - e.g. nothing on the 2bus, all mastering done on individual STEM groups so that the sum of all STEMs equals the 2mix?

-T
 
And this is how it should be. The trailer music should be based on the film score. At least, that's what I would expect from a consumer perspective.

And it's a project management task to make that happen.

Imagine a new Star Wars movie would be released and the trailer music would be totally different from the film score ... a complete no-go, right?

I think, ideally (in theory) the film score composer and the trailer composer should be the same person.


And besides cost reduction this might be a further reason, why trailer and film score composers are usually not the same person. But they should collaborate in my opinion.

Or at least the trailer composer should be able to hear the film score composition to be able to create trailer music based on the film score.

Any different opinions?
It all has to do with IP (which the studios are incredibly protective of). Think about the level of trust a film studio has to put into a library they're willing to hand that IP over to. If you wind up getting a project where you're given content there are NDAs involved, and the library has to trust the composer, etc... All it takes is one naive, overly-eager composer bragging about it on S.M. and all parties are in a bad situation.

Basically, even if a score were partially done it's not really as simple at that. The studio has to be comfortable handing over IP, and are most likely to turn to a library with a reputation for discretion.
 
Just curious regarding the mastering side of things. Because I assume trailer music has to be delivered in STEMs for the editor, is all this mastering happening as STEM mastering - e.g. nothing on the 2bus, all mastering done on individual STEM groups so that the sum of all STEMs equals the 2mix?

-T
The actual mixes & cut downs are mastered as well as the stems, (cut downs being the reason why it doesn't make sense ignoring the mix, and mastering from the stems instead). Despite adding a little inflator I keep my mix bus clean. Technically I should't use Inflator, but it's never been an issue... There's other, more general production music where I'll master my own stuff though, it depends who I'm delivering to.
 
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