I have used Cubase since the Atari days. I never thought there was much wrong with it, and I enjoyed the yearly updates. However, its ever growing power became too intimidating for me, too Zimmerish maybe. I am just a simple singer/songwriter and I started to feel lost in the sheer possibillities Cubase offers you. Even for a long time user as I am, using the program became increasingly less intuïtive for me. One day, after some frustrating hours in Cubase, I tried out Studio One 5, and fell in love, instantly. It feels smaller than Cubase, which it probably is not (it even contains a mastering section), but you get that feeling because everything is just so easy to do: from making macro's to drag and dropping fx. Easy workflow inspires me. I became a Sphere member, bought a Faderport 8 and havent't looked at Cubase since. Cubase is brilliant in many ways, but to me, Studio One is just more brilliant.
Oh, and let's not forget the wonderful team of Studio One tutorial makers. Greg and Joe are incredible: Happy, very focused and clear, I have learned so much from them. Real teachers. Of course, there are a lot of Cubase tutorials too, but to me they seem.scattered over Youtube, producers/musicians that use Cubase and give their personal tips and tricks, but I feel no connection, there is no Cubase team, such as there is for Studio One. Studio One is one of those Software environments that make me happy.