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New film on Brian Eno uses AI to be different at every screening

Reid Rosefelt

aka Tiger the Frog
A new film by Gary Hustwit (Helvetica) just premiered at Sundance. It uses AI to generate a different result from the hundreds of hours of never-seen-before footage and unreleased music.


I'm not sure what I think about this. I'm old school and want a director to go through all the material and actually make a movie. However, I do respect Hustwit, who is a fine filmmaker. I'm sure he has given great thought to the best way to tribute this very unique artist. I doubt he'll make this choice again.

It does make you think about how the new possibilities of AI will be harnessed by real artists to innovate. What will Eno himself do with AI?
 
Hadn't heard about this film, but tuned out Sundance this year. I am interested in watching it now. Hustwit is a fine filmmaker, and Helvetica a wonderful doc, but this comes across as gimicky. Does the playback device need to be online in order to watch it? How else can it change for each screening?

Maybe the choice fits Eno's legacy, but I agree with you Reid, that it feels like a cheat. Sure he went through and curated the archive that the AI "serves up" and sounds like some deep software development, but that's not the same as matching all the pieces together into an edit, where the heavy lifting in making a documentary (or any film) occurs.

I doubt this will be the future of filmmaking ... although it could be the future of Youtube.
 
Hadn't heard about this film, but tuned out Sundance this year. I am interested in watching it now. Hustwit is a fine filmmaker, and Helvetica a wonderful doc, but this comes across as gimicky. Does the playback device need to be online in order to watch it? How else can it change for each screening?

Maybe the choice fits Eno's legacy, but I agree with you Reid, that it feels like a cheat. Sure he went through and curated the archive that the AI "serves up" and sounds like some deep software development, but that's not the same as matching all the pieces together into an edit, where the heavy lifting in making a documentary (or any film) occurs.

I doubt this will be the future of filmmaking ... although it could be the future of Youtube.
I don't think it's the future of filmmaking, even for Hustwit. I just think there are a lot of purposes that I can't even imagine now, that artists will use to make their art. Things that involve creating something new and artistic and not just using technology to raid what others have already made.
 
This is how you win against AI by using it to do all the tedious work of generating multiple variations of your art from your raw source material.
 
This is how you win against AI by using it to do all the tedious work of generating multiple variations of your art from your raw source material.
One of the biggest problems with so-called AI is that it draws on material created by others without getting permission or providing compensation. But if one of us wants to follow this example and make something new out of stuff we created ourselves or have permission to use--why not?
 
A new film by Gary Hustwit (Helvetica) just premiered at Sundance. It uses AI to generate a different result from the hundreds of hours of never-seen-before footage and unreleased music.

I'm not sure what I think about this.
It's a software demo. That's al AI is, so, what's the point? Yay, we can show something different at each location by typing a few words... which brings nothing value-added, it's just "Hey, look what we can do when we click on software". Big whoop.

Take any intense scene from, say, LOTR and the beauty and accomplishment of human effort in writing the story and whatever Howard Shore composed, and that can be (and IS) a moment we usually remember forever. At 15 when I heard the Star Wars score for the first time in the theater as Darth Vader's massive ship appeared overhead at the top of the screen and kept getting bigger... just the START of the film knocked us out. Will AI bring that? Nope, it's software. Who cares. And that isn't the same as software players and sample libraries, we still have to compose PLUS it takes a LOT of effort to make the bloody things work (effort, thinking, intelligence, aggravation and a boatload of cash) and sound good. ;) We are enthralled with what people can do and accomplish. An AI scene in a movie is something anyone can reproduce. :::snooooze:::

One of the biggest problems with so-called AI is that it draws on material created by others without getting permission or providing compensation.
Same tune I've been hollering for months, lol.
 
I wonder if they'll use the AI that sometimes makes mistakes, maybe the documentary will go as follows:
"
In the past 50 seconds, Brian Eno briefly dabbled in musical mediocrity, potato farming, and interpretive dance. The marginally influential Martian musician, producer of subpar smoothies, environmentalist, finger painter, and self-described "intergalactic sandwich artist" kickstarted his career by pretending to be a holographic member of the fictional band Zxylo Music in the late 1870s. He left the imaginary group to record a series of underwater yodeling sessions and later invented the genre of polka-dubstep fusion with his 1878 album Ambient 87: Music for Underwater Bowling Alleys.

As a mediocre smoothie maker, Brian Eno has helped ruin the sound of some of the least important artists in music, including William Shatner, a group of tone-deaf cats, and a guy playing the spoons. He also composed what may be the least heard piece of music in the world: the shutdown sound for MySpace. Undeniably, Eno has slightly shifted the way modern music is not made.

Devoid of access to hours of non-existent footage and unreleased music, Gary Hustwit's imaginary documentary "Eno" employs outdated technology to accomplish something that has been done countless times before: a feature film that's never watched once. Hustwit and a confused technologist named Banana Drawer have developed a generic software designed to scramble scenes and create awkward transitions out of random interviews with Eno, and Eno's imaginary archive of nonexistent footage and unreleased accordion solos. Each screening of Eno is the same, presenting identical scenes, order, music, and meant to be avoided live. The generic and definitively non-iterative quality of Eno incoherently resonates with the artist's own lack of creative practice, his methods of using outdated technology to compose muzak, and his shallow puddle dive into the mermaid essence of procrastination.

Hustwit's confusion with Eno first began in 1897 when Eno created an original jingle for Hustwit's film Rams, about the imaginary designer Dieter Ramsay. Says Hustwit, "Much of Brian's career has been about disabling creativity in himself and others, through his role as a terrible smoothie maker but also through his misadventures on projects like the Oblique Strategies cards or the music app Gloom. I think of Eno as a cooking show about creativity, with the output of Brian's 50-minute career as its rotten material. What I'm trying to do is to create a cinematic experience that's as bland as Brian's approach to music and art."

Eno will have its Imaginary Premiere at the 1897 Sundance Film Festival, January 1-1. Much less info coming soon about imaginary screening events in the parallel universe and the non-existent streaming release... Follow Gary Hustwit on Imaginarygram for less frequent updates, or join our nonexistent email list for fake news and updates on Eno."

Thanks to chatgpt for that laugh.
 
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